Media Drive

China Other consumer services

Media Drive offers advertising services in driving school outdoor spaces. It operates an network of outdoor media assets that cover 300+ class-A driving schools in an array of formates, such as billboards and LCD displays.

This investment was made under a previous strategy. We disclose information on all our current investments, but narrative information on our pre-2012 investments, when we introduced a new strategy, may be limited.

We are invested in Media Drive through Keytone Ventures, which is managed by Keytone Capital Partners. For further information on the fund, the fund manager, and the expected impact of the fund’s investment, click here.

Key facts

Status:
Active
Region

Since 2012, we’ve only invested in Africa and South Asia. Investments outside these regions are from our pre-2012 portfolio.

:
Rest of the World
Countries:
China
Sector

We have seven priority sectors. However, we continue to invest outside these sectors, largely in the most challenging regions, as new investment supporting any sector helps to underpin the private sector, and create jobs and livelihoods for people.

:
Other consumer services
Investment type

We provide capital in three broad ways: direct equity, debt, and intermediated equity (principally through investment funds).

:
Intermediated investment
Fund:
Keytone Ventures
Fund Manager:
Keytone Capital Partners
Start date

For direct investments, this is the date CDC committed capital to the business or project.

For funds, this is the date that CDC committed capital to the fund.

For underlying fund investments, this is the date that the fund invested capital into the business.e

:
January 2010
Domicile

This is the investee company’s place of incorporation; or a fund’s jurisdiction.

:
China